Repositioning Health Microinsurance Products for the Informal Sector Groups

In the least developed countries, informal sector faces great challenges in accessing healthcare services since most people are not mainstreamed. This has prompted formation of groups as a way empowerment. The objective this study was to examine factors contributing health microinsurance uptake among so enable companies reposition market. Quantitative data collected from 1600 groups, and Principal Component Analysis used extract main factors. Structural Equation Modeling applied adjust for individual response styles, assess unobservable latent variables, provide numerical estimates each parameters model indicate strength relationships. found that culture highly rated repositioning products, followed by use mobile phone technology, then mode communication, social capital finally, perception. With inclusion payment options were insignificant. These findings implied that, market, trust, product value, packaging design, group support assets need be prioritized.